19 June 2023 | The eve of Royal Ascot

A Sale Like No Other

The Goffs London Sale in association with Privat 3 Money is a unique platform to sell Royal Ascot entries, international prospects, breeding stock and breeding rights. We look forward to offering a catalogue with real international appeal in the beautiful setting of Kensington Palace Gardens.

International Buyers


Goffs London Sale attracts many of the leading international bloodstock buyers in London for Royal Ascot, while it has also successfully introduced new investors into the sport by providing an opportunity to own a runner at the royal meeting.

International buyers who have purchased at Goffs London Sale include: Asian Bloodstock Services Ltd Bahen Bloodstock HK Ballylinch Stud BBA Ireland Charlie Gordon Watson China Horse Club Chris McAnulty Chung Kin Shu Kenneth Darley Stud Management Debbie Mountain Deuce Greathouse, Agent Robert Masterson Dr Jim Hay Feming Velin Gai Waterhouse Gayval Investments Hidetoshi Yamamoto Hurun Report Jassim Ghazali John Ferguson John McCormack Kern/Lillingston M V Magnier Matthew Smith Racing Australia McCalmont Bloodstock Mohd Al Ansari Mubarak Said AI-Nuami Narvick International Inc Paul Moroney Bloodstock Peter & Ross Doyle Qatar Racing Ltd SackvilleDonald Sheikh Abdullah Al-Malek AI-Sabah Sol Kumin Sun Stud Yulong Investments China etc.

“I sold one lot to a buyer from Thailand and interests from America and China were there among the under bidders, so it really is international”

Con Marnane

“It offers an opportunity to sell a unique product”

Michael Wallace


Horses in training

A spectacular platform to sell elite horses in training with global appeal, Goffs London Sale has achieved some of the highest prices for HIT in the UK in recent years.

    • Previous prices: £1.3m, £1.2m, £900,000, £500,000, £490,000 etc.
    • Previous prices: £1.3m, £825,000, £500,000, £300,000 etc.
    • Previous prices: £900,000, £425,000, £380,000 etc.

Breeding stock

The perfect opportunity to sell world class mares to a global audience, as well as foals by elite sires and breeding rights, breeding stock regularly achieve a premium in London.

    • Examples include the first Frankel foal and his dam selling for £1.15m, the 2018 sales topping £720k mare and foal, the first mare in foal to Golden Horn for £360,000, and G1 winner Miss Beatrix at £400k.
    • Breeding rights to elite sires will be considered, and have previously been sold at Goffs boutique sales. Examples include lifetime nominations to Invincible Spirit for £160k at London and Showcasing for £190k at Goodwood.

The story so far

Goffs London Sale is the only UK HIT Sale to achieve prices over £1,200,000.

As we look forward to the 2024 London Sale, let’s take a look back on its success stories in the sales ring and on the racecourse.

20 22

Hoo Ya Mal sells for £1,200,000 to McKeever Bloodstock, Gai Waterhouse, Adrian Bott and Go Bloodstock. Before going on to win the Group 3 March Stakes at Goodwood.

Impressive maiden winner Crypto Force beat Auguste Robin on debut at the Curragh and sells for £900,000 to Hamish Macauley Bloodstock, Omnihorse and Amo Racing. He cements this form with a storming win of the Group 2 Beresford Stakes the Curragh.

Dual Group winner Cadillac sells for £500,000 and goes on to be 2nd in the Wolferton Stakes at Royal Ascot.

Group 2 placed Cresta sells for £490,000 to Gordon Watson Bloodstock. She sent on to win the Listed Royal Windsor August Stakes.

2021 London Graduate Hong Kong Harry wins Group 2 Del Mar Mile Stakes, Group 2 Seabiscuit Stakes and Group 3 American Stakes at Santa Anita.

20 21

2019 graduate Oxted wins the prestigious Group 1 King's Stand Stakes on day 1 of Royal Ascot

Real Appeal, £265,000 purchase by BBA Ireland and Yulong Investments, wins the Group 3 Ballycorus Stakes

Dual winner Zinc White sells to Dan Astbury/Oliver Greenall for £310,000

20 20

2019 London Sale graduate Oxted wins Group 1 July Stakes at Newmarket.

2019 London Sale graduate Le Don De Vie win Listed August Stakes at Windsor. Sold by Kingsclere Racing for £460,000 to Howson & Houldsworth, Group Bloodstock and Aziz Kheir.

20 19

Mohican Heights sells for £520,000 to David Simcock and wins the Listed Stonehenge Stakes first time out for new connections on Irish Champions Weekend

Forever In Dreams sells for £430,000 and goes on to be dual Group 1 placed in the Commonwealth Cup at Royal Ascot and the British Champions Sprint Stakes.

Shine So Bright wins the Group 2 City of York Stakes for King Power Racing ahead of Group 1 filly Laurens. He was a £375,000 purchase by SackvilleDonald at London 2018.

Story so far quote bg 1

It is the perfect curtain raiser for Royal Ascot and all the international owners are here.

David Redvers
20 18

Dubawi mare, Belle Josephine, in foal to Siyouni with a Pivotal foal at foot tops the sale selling to SackvilleDonald for £720,000.

Winning 2yo Shine So Bright sells for £375,000 and goes on to be Group 2 placed three times for King Power Racing and wins the Listed Free Handicap at Newmarket at 3.

Group 1 winner Miss Beatrix, in foal to Muhaarar, sells for £400,000 to Ann Marshall.

Listed winning Marathon Man sells to New Zealand based agent Paul Moroney for £380,000.

20 17

Lockheed heads to Hong Kong after Chris McAnulty’s winning bid of £900,000.

King Power Racing secure seven lots including the £400,000 Tisbutadream, subsequently winner or placed in five Group and Listed starts.

Yulong Warrior is Dubai-bound after selling to Satish Seemar for £360,000, he goes on to win a Listed race at Meydan.

Filly Whitefountainfairy, a €3,000 yearling, is sold by Zhang Yuesheng for £300,000 and is subsequently Group placed at Goodwood.

20 16

Irish 1000 Guineas winner Jet Setting is Europe’s highest priced horse in training when making £1,300,000 to China Horse Club.

Middleham Park Racing sell Chester Listed winner Virens Army for £700,000.

Mare in foal to Golden Horn is bought by Ballylinch Stud for £360,000.

Chinese newcomers The Hurun Report buy Dainty Dandy for £200,000, subsequently placed in Ascot’s Gr.3 Princess Margaret Juddmonte Stakes.

20 15

Irish filly Majestic Queen makes £825,000 and tops the sale.

Japanese owner Yasushi Kubota bids £290,000 for Realtra who goes on to win five Group and Listed races in England, Ireland and France.

Just £30,000 secures a 2yo Lawman colt in the Breeze Up section. Named Harbour Law, he wins the oldest Classic, the St Leger in 2016.

Story so far quote bg 2 2022 05 26 151406 rbjb

I never thought we’d be stood in Kensington Palace selling for north of a million

John Kilbride
20 14

Coventry fancy Capella Sansevero sold for £1,300,000 and finished close second the next day.

The world’s first Frankel foal, with his dam, makes £1,150,000.

Australians buy French Guineas placed Pornichet (and subsequent Gr.1 winner) for £425,000.

A Gai Waterhouse syndicate buy Café Society for £330,000 placed later that week at Royal Ascot before placing at Group 2 and 3 level in Australia.

“Around the world, everyone wants quality. So when you present quality there’s going to be a market for it”

Craig Bandoroff

“I think it is a very clever idea, they’ve really stolen the march.”

Charlie Gordon-Watson

“It’s a great social start to Royal Ascot.”

Ed Dunlop


To discuss nominations for the sale please contact Nick Nugent on:

Tel: +353 86 243 8899

Email: nicknugent@goffs.ie

or complete the request form and we will contact you.

Nomination Enquiry