14 June 2021 | The eve of Royal Ascot
A thrilling thoroughbred auction held at a stylish summer garden party in Kensington Palace Gardens, nowhere is racing’s ability to marry business and pleasure more apparent than at Goffs London Sale. This is where the international racing community gather to kick off the most prestigious week of racing at Royal Ascot.
Due to the unprecedented circumstances surrounding the Covid-19 pandemic, the 2020 London Sale has been suspended for one year and will return bigger and better in 2021.
Due to Palace regulations and number restrictions, attendance at this event is by invitation only.
Entry to Goffs London Sale is by invitation only.
Perks Field, Kensington Palace Gardens, Kensington, London W8 4PR
Access is via the Orme Square Gate on Bayswater Road.
There is no parking within the Palace grounds.
- Underground Stations Nearby
Queensway, Notting Hill Gate and High Street Kensington.
- Internet Access
Please note there is no WiFi capability in the grounds of Kensington Palace although there is good 4G coverage.
Digital catalogue including video footage of each horse is available in advance from www.GoffsLondonSale.com
Printed catalogues will be available at the venue.
- Buyer Enquiries
In order to apply for admission badges, potential purchasers are asked to contact Rae Lawless, Goffs Financial Director, on email@example.com or +353 45886600 to establish credit in advance of the sale.
Garden party from 3pm
Auction commences at 5pm
- Dress Code
All eyes will be on the sales ring when bidding begins at 5pm. Goffs expect to catalogue approximately 30 horses for the London Sale, comprising horses in training with Royal Ascot entries, “cup” horses for the international market, shares in HIT, mares, foals and stallion shares.
Auctioneers on the evening will be Goffs Group Chief Executive Henry Beeby and Director Nick Nugent. Henry and Nick are renowned international auctioneers with combined experience of over 50 years selling all over the world, including in the UK, Ireland, France, Dubai, Hong Kong, Australia and South Africa.
Buyers can bid direct to the auctioneer or to the supporting team of Goffs bid spotters who will be positioned on podiums throughout the venue. Bid spotters are an integral part of the theatre of any Goffs sale as they shout their bids back to the auctioneer.
Many of the horses catalogued will be available to view and inspect onsite from 3pm until 5pm. Horses In Training holding entries at Royal Ascot, as well as some international breeding stock, may be sold in absentia but can be inspected at the yards of their trainers in the days prior to the sale. Walking and race video footage of all Lots will be shown on the big screen at the sale and available to view on this website in advance.
Wish to attend the sale?
Admission to the London Sale is by badge only.
In order to apply for admission badges, potential purchasers are asked to contact Goffs to establish credit in advance of the sale. Please fill out the enquiry form or call +353 (0)45 886600
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